Live Charity

LIVE CHARITY | Onlus, a non-profit organisation, was established in Monza in June 2008, with the aim of raising funds to finance important projects: on the one hand, the 'Cardio-protected ITALY - Cuore Batticuore' project, through which precious life-saving devices, Defibrillators (or Dae), are donated to Sports Centres, Schools, Sports Associations, Municipalities and today the focal point of the Association, with over 250 devices delivered; and, on the other hand, extra projects, with different aims and objectives (e.g. the donation of various items of clothing, shoes and sleeping bags for the homeless in Milan, for immigrants landed in Sicily at the quay in Trapani, or for immigrants accommodated at the Centre for Identification Expulsion - C. I.E.- in Milo, also in Trapani, or individual aid in support of the disabled, or the donation of a bed-bed, in Umbria, to the Paediatric Oncohaematology Department of the 'Daniele Chianelli' Committee for Life in Perugia). 

Also worth mentioning is the help, in the past, to the populations hit by the earthquake (the case of Onna, in Abruzzo) or affected by the floods (in Liguria and Sicily, for example).

Or the direct support to paediatric hospitals in Italy: Parma, Rome, Genoa, Florence in partnership with LegaB for the 'B for Children' project or to various hospitals during the Covid period.

It is also important to remember the initiatives with some football clubs: special patch on the Torino jersey (2017/2018 season vs Benevento) to promote the 'Torino città Cardioprotetta' project, with the donation of 8 Defibrillators. Special sponsor on the Monza shirt (2012/2013 season), to promote the donation of the precious life-saving devices in the city of Brianza. Partnership also with the sponsor "Pulsee" of Genoa and Monza for a special pre-match sweatshirt, worn by the players, and a special initiative with Ac Monza for a fundraiser in favour of Telefono Rosa.

Today, LIVE Charity is active throughout Italy and has only one operational office, in Trapani, Sicily, having moved the historic Monza/Lombardy office to this new territory.